Quite often, the many responsibilities of a web designer get overlooked. Most perceive a web designer as just having the job of making a website look pretty and appealing to those who see it. The importance of a web designer goes way beyond this.
What Impact Does a Web Designer Have on the Success of a Website?
The success of a website can be broken down into many different categories. It has to, first and foremost, appeal to those who see it. It also has to offer a good user experience. This means the web designer has to work hand in hand with the developer. Unless the web designer is also a developer. The web design can also play a major role both in making the website profitable and saving it money.
Web Design That Saves Money
A designer has to make many decisions about different design aspects of the website. One such important decision is the type of font that is going to be used. Most of the emphasis put on this is choosing one that is going to be easy to read. Also, it is important to have a font that that is going to work with the theme of the site. But, it can go far beyond this.
A prime example is the development of a new font that could potentially save the company millions of dollars. Not just for its website but all of its advertising. The new font is called Netflix Sans. Large corporations like this face licensing fees for the fonts they use. Having their own that the web designer can use can save them a lot of money.
When one looks at just this one task of the web designer it clearly shows how important their work is. Also, it shows what kind of impact they can have on the financial aspects of a business.